The limitation of Social Media Marketing for small business: is it worth or worthless?
Believe it or not, I was a content writer. Back in the lovely, beautiful, COVID-free days in Melbourne, I was still an 18-year-old young, ambitious and curious girl who was in her first year of college, looking for an internship where I could explore the dynamic world of business. I was lucky enough to be accepted in a small SME, where I was a Marketing & Information Systems intern. Given the responsibility to plan, create the content pillar for the business social media channels, along with managing and analyzing the analytics of these platforms, I must say I had pretty deep insights into how they benefit the company. And that, was when I realized the sad reality of social media marketing for these small businesses. The overall situation Most businesses have high hopes in their social media platforms. People are not only using social media to express their personalities and sharing hobbies anymore, they are actually making money out of it. There are more than 3.5 billion ac...
